The Honest Story Behind Why I Built BettaWerks
I didn’t build BettaWerks because I wanted to create a marketing platform. I built it because I was exhausted. Exhausted from paying more every year. Exhausted…
The Business Owner’s Digital Playbook
Welcome to The Business Owner’s Digital Playbook , your go-to resource for turning your website and marketing into a growth engine. Here, we share real-world stories, actionable strategies, and proven tactics that help small and mid-sized businesses avoid costly mistakes and charge ahead with confidence. Whether you’re building your first site or optimizing your marketing campaigns, this playbook gives you the insights you need to make your digital presence work like your best employee.
Introducing the 4 Marketing Archi-Types
Most SMBs don’t know this: they fall into one of four Marketing Archi-Types. Your Archi-Type determines your ideal marketing approach and is framed by your realistic…
Archi-Type 1 of 4
Deep Dive: Archi-Type 1™ — The Early-Experience Starter Part 1 of 4 in the SMB Marketing Archi-Types™ series. Next up: Archi-Type 2™ — Structure, Consistency &…
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About Me
Richard Q.
We help business owners transform their websites and marketing into hardworking digital employees. Affordable tools, expert training, and strategies that eliminate trial-and-error—so you can focus on growth, not guesswork. Everything you need to turn your digital presence into a growing empire.
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Client Feedback
Our greatest reward is satisfaction from a job well done. If you have worked with QuixTec, LLC, we’d love to hear from you about your experience.
BETTAWERKS MARKETING & CRM
We explored many of the big-name platforms, but only BettaWerks delivered the perfect blend of powerful capabilities and hands-on guidance — and put an end to endless monthly fees. Their team rolled up their sleeves to help us get comfortable with the CRM and even customized the interface to better fit our workflow. The campaign insights they provided helped us uncover opportunities we didn’t even know we were missing.
Anna Freitas,
BETTAWERKS MARKETING & CRM
As an early adopter of Salesforce and a dedicated CRM user for 16 years—most recently with Hubspot—I was initially skeptical when Richard suggested we switch to Bettawerks for our rapidly growing B2B SaaS technology company. Thanks to his persistence, we agreed to a 90-day trial, which we just completed before I decided to move on from Hubspot.
Bettawerks impressed me in several key areas: validating contact lists, tracking visitor behavior, lead scoring, and filtering out bots. Their initial campaign, offered free of charge, delivered a 55% open rate on our submitted leads and a remarkable 20% direct client engagement rate—far surpassing what we experienced with Hubspot.
Best of all, we now have a fully customized CRM that we own outright, with no ongoing monthly fees. Bettawerks has truly exceeded my expectations.
Paul Lien,
WEBSITE DEVELOPMENT
Richard is an excellent project manager and educator and has been invaluable as we learn to navigate owning and operating our own business. He helped us to build a beautiful, properly functioning website while keeping costs manageable, alerting us to avoidable pitfalls, and keeping us on task to push through the more difficult phases of branding, site speed, SEO, and many other issues we never could have figured out if not for his guidance. Richard is honest, communicative, detail-oriented, and quick to respond to questions and offer suggestions to improve site performance and enhance our messaging. We have recommended him and his company to others and will continue to do so with enthusiasm. He truly wants the best outcome for his clients and puts in the work to make it happen while being mindful of budget and value-add opportunities. We are grateful for his knowledge, his patience, and the team he has put together. There is no-one we would rather have guiding our tech processes!
Darien Bistodeau
BETTAWERKS MARKETING & CRM
“Richard’s www.quixtec.com team is awesome. I highly recommend anyone trying to grow their marketing and sales efforts (in a way that is budget friendly yet massively efficient) Originally I looked into Constant Contact, Mailchimp type services but quickly found that they nickel and dime you for email campaigns, charge thousands for marketing automation features and at the end of the day you have no ownership of the toolset. QuixTec was quite efficient at setting up my cloud toolset. Richard personally helped me daily and allowed me to drive when possible as this helps me learn long term. Getting the first email template built was a breeze with their hands-on guidance. They walked me through every step of building and kicking off our first automated campaign. Within 1-2 days I was seeing site visits and contact form submissions leading to immediate sales. I now own a very extensive toolkit in emailing and market automation and I know how to use it.”
Eric Larson
CUSTOM APPLICATION DEVELOPMENT
We were given a very hard task of completing a real estate project management and real estate asset management data base technology platforms and QuixTec has delivered on time, under budget with great results. I highly recommend and endorse QuixTec for all your technology needs. They’re the best!
Vahak Agojian
WEBSITE DEVELOPMENT
When the idea for our business first came about, researching and finding out the many faces of owning and operating a business were a given. The most difficult and terrifying—yes, for me, terrifying, aspect was the one of Technology. Not just Technology, but everyyything that goes with that term! Building a website delayed the dream, because my insecurity about how to even begin, was overwhelming at the time. Many options were available, and we decided on Richard, because of his knowledge in all applications of the technical side, he knew the lingo required and where it needed to be, his connections and background, his patience and common sense. We are, thanks to Richard and his expertise, fully functional and integrated for where we need to be at this point in our business, confidently knowing that the “Technical” side of things show well, provide an easy experience for our customers, and as we grow, Richard is several steps ahead of us on how to apply what’s needed next. Thank you, Richard Quatier, for all you have done for us to take the worry out of this part of running a business!
Lee Grove
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